Hello! I am

Mohd Arshlan

"I decode what shapes culture."

I’m a Content Strategist and aspiring Digital Anthropologist with 4+ years of experience navigating the spaces where internet trends, politics, and communities collide.

At 1021 Creative, I work with YouTube’s Culture & Trends team to make sense of the internet’s most viral moments and the deeper forces behind them.

Get in touch

The Areas I Keep Coming Back To

Digital Culture

I’m interested in how memes, trends, and short videos shape the way people think and behave online. What looks like entertainment often says something deeper about us. I like understanding what goes viral, and why.

Political Strategy

I explore how political messages spread, from speeches to social media reels. I’m curious about how people are influenced, especially online. It’s not just about content, it’s about power and perception.

Digital Anthropology

I try to make sense of how people live and connect through screens. Online communities, habits, and emotions are all part of the story. It helps me understand what really matters to people today.

Read My Latest Book

Digital Raajneeti: AI Yug Mein Avsar aur Parivartan

English title: Digital Politics: Opportunities and Transformation in the Age of AI

This book explores the emergence of a new era in Indian politics, where data, artificial intelligence (AI), and digital technologies are redefining power and leadership. It delves into how social media, data analytics, and automation tools are influencing everything, from election strategies to public trust.
A must-read not only for political leaders and consultants but also for informed citizens who wish to understand their role in this new digital democracy.
If you want to secure your place in the future of Indian politics and navigate the growing influence of technology, this book is your essential guide.

Get Your Copy

EDUCATION

Oxford University

MA in Journalism 1998 - 2000

Bath University

BA of Sociology and Politics 1996 - 1998

AWARDS

Journalistic Investigation Excellence

For an investigative piece into the history of gerrymandering and its consequences.

National Media Award

For an investigation into small government corruption.

A BIT OF MY WORK

Hot rod race week coverage

Fashion week coverage

TESTIMONIALS

Sasha Grey

Fashion Weekly Editor

Julian has been our ace card for a while now – he's dependable, always delivering his work on time. The quality of his work is of such high standard that we often don't need too many layers of edits to get the first draft into the published version. He helps us cover meaningful stories with a distinct voice, while also working as a team player. If you're looking for a quality writer, Julian's one I'd vouch for.

Martha Smith

World Politics Editor

Julian is one of those writers who are able to distinguish their own voice throughout any piece of work, without losing the soul of the publication itself. He's able to pick up on some of the finer nuances of the political climate and express them in words that are easy to comprehend and digest by many audiences. He's a delight to work with, and such a nice person, too.

Interested? Let’s get in touch.